ITASCA.

ITASCA, Ill. -- Distributors who furnish parts to their local Midas stores ought to be pleased with a fresh decision by the service chain to list all 1900 of its retail locations in succession the National Association for Stock Car Auto Racing's (NASCAR) online Performance Network. Midas is the first nationwide automotive service provider pickeded by NASCAR to become part of the network.

Accessed in consequence of the "Automotive" tab on the abode page of NASCAR.com, the network allows visitors to locate local automotive repair and dead body shops to service their vehicles. The listings include the store name and location, hours of operation, exemplars of services performed, map directions and branded fruits offered.

NASCAR says its website consistently ranks among the top five sport sites forward the Internet by averaging more than 45 million unique users each month The organization will drive consumer to the online workshop locator through campaigns of TV print, radio and Internet advertising beginning in 2004 Participating Midas workshops will be identified as NASCAR Performance Network locations and store employees will be eligible to take part in NASCAR online technical training programs.

It's worth noting to service dealers that the Performance Network is interpret to shop owners as a way of driving bay traffic and, thus, giving the distributors who promote them a sales boost.

All of the Automotive Service Association's (ASA) member stores have been listed for delivered since the network was launched last June as a pilot program. After the first of the year, ASA members can enlist in the network for $200 for year, which reflects an ASA membership discount.

ASA's Vice President of Communications view Roberts reports that, at pres time, there were nearly 600 member stores signed up and that he has received righteous feedback from those participants.

For now, the and nothing else service centers that can join the network will be stores that are aligned with a dispose or association, according to NASCAR's Manager, Brand Communications for the Automotive Aftermarket Dave Kobuszewski. This assures NASCAR and consumer that the stores listed meet guidelines and adhere to standard industry practices, Kobuszewski said. n

* Motor Age is a sister publication of Aftermarket Business.

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